For over a decade, many colleges in the U.S. moved toward test-optional policies, a trend further accelerated by the pandemic. However, in 2024, a growing number of schools reinstated SAT and ACT requirements, particularly among highly selective institutions. Schools like MIT, Harvard, and Stanford are among those that have brought back standardized testing as part of their admissions process. The reasoning behind this shift is multi-faceted: standardized tests provide a uniform metric for comparing applicants, which is especially important as competition for a limited number spots becomes more fierce.

Another notable change is the introduction of the Digital SAT, offering a more streamlined and tech-friendly version of the traditional paper test. The digital format promises faster testing times and more flexible scheduling, which may make it easier for students to take the SAT. Its new adaptive format, however, makes me wonder if the SAT can still be considered "standardized." After all, not all students will receive the same set of questions, potentially making their testing experiences unique and less comparable than in the past.

My Advice

Strong SAT or ACT scores can significantly enhance your application for competitive universities, especially if they are in the top 50% to 25% range of the school's admitted students. For best results, prioritize test prep as part of your college preparation strategy.

Artificial Intelligence is starting to play a larger role in college admissions. Some colleges are experimenting with AI-powered tools to better assess applicants' fit and predict their success at the university. This includes using AI to analyze academic profiles, creating personalized recommendations for students, and even automating portions of the decision-making process. While AI in college admissions can streamline certain aspects, it also raises concerns about fairness, bias, and transparency in decision-making. As AI becomes more integrated into the admissions process, it is important to stay informed about how these tools are used.

At the same time, applicants need to be cautious in how they use AI for their applications. The general recommendation is using it as a tool for brainstorming and idea development rather than generating entire essays or responses. AI can be especially valuable for international applicants in reducing language barriers and leveling the playing field.

My Advice

Be aware of how AI might impact your application. While it's still a developing field, some schools may use AI to help them review applications more efficiently. Focus on crafting a compelling personal statement and application essay highlighting your unique experiences, as these areas are less likely to be assessed by AI. Do not use generative AI for your essays and responses.

As some colleges face mounting financial pressures, especially smaller private and liberal arts institutions, many are closing or merging with larger institutions to stay afloat. In 2024, 16 colleges have closed their doors—two more than the previous year—and many others are merging to survive. This is mainly due to declining enrollment, which the pandemic and ongoing demographic shifts have exacerbated.

This trend is expected to intensify as the number of American high school graduates begins to decline in 2025, the so-called "enrollment cliff." As a result, students and families need to research the financial health of the colleges they are considering. At the same time, the upcoming enrollment cliff could open up new opportunities for international students, as declining domestic enrollment may create more space for global talent. Meanwhile, highly popular top-tier institutions continue to face a surge in competitive applications and remain insulated from financial concerns due to their prestige and resources.

My Advice

Do your homework on the financial stability of each college on your list. Check college ratings from organizations like Moody's and Fitch, and look at local news sources to see if there are signs of financial distress. If a school's financial health seems shaky, consider other options. Don't take the risk of committing to a school that could close its doors during your studies.

International student enrollment has been a cornerstone of higher education in the U.S., but 2024 sees a shift in global student mobility. Several countries, including the UK, Canada, and Australia, introduced new policies to limit the number of international students, partly in response to concerns about domestic student access to higher education and pressures on local job markets. The UK has imposed caps on student visas, especially for students from countries like India and China. At the same time, Australia and Canada have put stricter rules in place regarding work permits and visa extensions.

Meanwhile, India has emerged as the largest source of international students in the U.S., surpassing China for the first time. This shift is partly due to increased economic investment in India's higher education system and more favorable visa policies for Indian students.

My Advice

If you are an international student, stay informed about visa policies in the countries  you are considering. International students will continue to be in demand for American colleges, so being strategic in your application—focusing on your strengths and differentiators—will help you stand out.

As we approach 2025, the college admissions landscape is shifting rapidly. Whether it is the return of standardized testing, the impact of AI, or the changing dynamics of international student enrollment, there is no shortage of factors to consider. For students and families, navigating these trends requires a proactive, informed approach. By staying ahead of the curve and utilizing the resources available—including personalized strategies like those in Mission: Accepted!—you can approach the college admissions process with greater confidence and success.

Reach out if you would like to talk to me about getting personalized admissions support tailored to your unique situation.